Sara Walters

photo cred: dahli durley

photo cred: dahli durley

My Story

I'm Sara Walters and I'm the owner and operator of CC&C. I've spent years learning my craft, but only recently did I realize that for many people, writing is something they dread. I'll admit, it isn't easy, but it's so important to marketing your business. So I decided to take my passion for content and make it a career. When I'm not working, I'm a mom, a wife, a runner and a reader.


  • Bachelor of Arts, English-Writing & Rhetoric; University of Wisconsin-La Crosse

  • Contributing writer to many local La Crosse print and online publications

  • Eight years in marketing-related roles with a focus on content creation

  • Experienced blogger

  • HubSpot Academy Content Marketing certified

I went through 11 candidates, all of whom seemingly had more experience than Sara, but none of whom had her combination of hard skills and personality: humble, confident, engaging, honest, and hungry.
— Cecil Howell, Head of Marketing & Communications at Lexicon Networks